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Antique Arcana
€109.00 EUR
Discover this authentic Bleu Parfumé Daloz box, an attractive example of early 20th-century French commercial packaging. Produced by E. Daloz of Dole (Jura), the box originally contained perfumed laundry blue ("bleu à laver"), a whitening agent traditionally used to brighten white linens during washing.
The beautifully printed label proudly mentions the 1887 patent and the Grand Prix awarded at the 1900 Paris Exposition, reflecting the advertising style of the Belle Époque. With its elegant typography and decorative graphics, this survivor is a wonderful example of vintage French household advertising.
🔹 Original Bleu Parfumé Daloz box
🔹 Manufactured by E. Daloz, Dole (Jura), France
🔹 Originally contained perfumed laundry blue for whitening linens
🔹 Attractive Belle Époque advertising label
🔹 References the 1887 patent and 1900 Paris Exposition Grand Prix
🔹 Empty original cardboard box
Condition: Good antique condition with expected signs of age. The box displays wear, edge rubbing, small tears, staining, and losses to the paper covering, all consistent with over a century of storage. The advertising label remains largely intact and displays beautifully. Please examine the photographs carefully for the exact condition.
An appealing addition to any collection of antique French advertising, household products, Belle Époque ephemera, or vintage packaging.
Before modern detergents and optical brighteners, laundry blue was widely used throughout Europe to restore the brilliance of white fabrics by neutralizing yellow tones. The French company E. Daloz, based in Dole (Jura), became well known for its Bleu Parfumé Daloz, a perfumed laundry blue promoted as both effective and refined.
This beautifully printed box, dating from the early 20th century, reflects the elegant advertising style of the Belle Époque. Its references to the 1887 patent and the Grand Prix at the 1900 Paris Exposition illustrate how manufacturers proudly displayed awards and innovations to distinguish their products. Today, surviving examples are appreciated by collectors of French advertising, antique packaging, and domestic history.
Antique Arcana
€109.00 EUR
€109.00 EUR
€109.00 EUR
Discover this authentic Bleu Parfumé Daloz box, an attractive example of early 20th-century French commercial packaging. Produced by E. Daloz of Dole (Jura), the box originally contained perfumed laundry blue ("bleu à laver"), a whitening agent traditionally used to brighten white linens during washing.
The beautifully printed label proudly mentions the 1887 patent and the Grand Prix awarded at the 1900 Paris Exposition, reflecting the advertising style of the Belle Époque. With its elegant typography and decorative graphics, this survivor is a wonderful example of vintage French household advertising.
🔹 Original Bleu Parfumé Daloz box
🔹 Manufactured by E. Daloz, Dole (Jura), France
🔹 Originally contained perfumed laundry blue for whitening linens
🔹 Attractive Belle Époque advertising label
🔹 References the 1887 patent and 1900 Paris Exposition Grand Prix
🔹 Empty original cardboard box
Condition: Good antique condition with expected signs of age. The box displays wear, edge rubbing, small tears, staining, and losses to the paper covering, all consistent with over a century of storage. The advertising label remains largely intact and displays beautifully. Please examine the photographs carefully for the exact condition.
An appealing addition to any collection of antique French advertising, household products, Belle Époque ephemera, or vintage packaging.
Before modern detergents and optical brighteners, laundry blue was widely used throughout Europe to restore the brilliance of white fabrics by neutralizing yellow tones. The French company E. Daloz, based in Dole (Jura), became well known for its Bleu Parfumé Daloz, a perfumed laundry blue promoted as both effective and refined.
This beautifully printed box, dating from the early 20th century, reflects the elegant advertising style of the Belle Époque. Its references to the 1887 patent and the Grand Prix at the 1900 Paris Exposition illustrate how manufacturers proudly displayed awards and innovations to distinguish their products. Today, surviving examples are appreciated by collectors of French advertising, antique packaging, and domestic history.
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