I Tarocchi Belle Color – Rare Promotional Tarot by Garnier(Lo Scarabeo, 2006)

Promotional Tarot Deck – 22 Major Arcana – Italy

A unique and extremely rare promotional tarot deck created in 2006 for Garnier’s “Belle Color” hair-care campaign. Illustrated by the celebrated tarot artist Antonella Castelli, this colorful and modern adaptation of the 22 Major Arcana captures the vibrancy, energy, and confidence associated with Garnier’s beauty line.

The cards reinterpret traditional tarot archetypes through a contemporary, fashion-inspired lens — from La Papessa to Il Diavolo, each figure radiates emotion and color. With Castelli’s fluid watercolor style and expressive gestures, this deck stands out as both a pop-culture curiosity and a miniature work of art from the golden age of Italian tarot illustration.

🔹 Artist: Antonella Castelli
🔹 Publisher: Lo Scarabeo / Garnier Belle Color
🔹 Year: 2006
🔹 Country: Italy
🔹 Cards: 22 Major Arcana
🔹 Size: 59 × 108 mm
🔹 Language: Italian
🔹 Condition: Cards in very good condition – box with light signs of storage wear (see photos)

🪶 Collector’s Note
Issued only as part of a limited beauty promotion, this deck was never sold commercially and is among the most elusive tarot releases by Lo Scarabeo. A fascinating crossover between fashion advertising and esoteric symbolism, it is now a sought-after gem among tarot and design collectors alike.