Mulino Bianco (Barilla) 1978 Antico Tarocco - Promotional deck

A charming and unusual collectible, this Antico Tarocco tarot deck was produced in Italy as a promotional item by Mulino Bianco (Barilla) during the late 1970s or early 1980s. 

The card backs show a pastoral watermill scene, directly linked to Mulino Bianco’s vintage branding. Despite its promotional origins, this deck has become a sought-after rarity, especially among collectors of vintage tarot, Italian ephemera, and advertising memorabilia.

🔹 Made in Italy
🔹 78 cards (complete)
🔹 Card size: approx. 120 × 65 mm
🔹 Includes original instruction leaflet
🔹 Condition:
  • Cards: Very good condition
  • Box: heavy wear, torn and taped in areas (see photos)

🪶 Collector’s Note

“Mulino Bianco promotional tarots are now quite rare, as most were heavily used or discarded. Complete sets with their instruction leaflet are increasingly difficult to find. This Antico Tarocco edition is a delightful combination of vintage tarot aesthetics and 1970s Italian advertising history — a true collectible for tarot lovers and ephemera enthusiasts alike.”