Rare 1970s Baci Tarot Cards – Juan Ballesta Pop Art Deck – Italian Promo Set

Created during Ballesta’s time in Perugia (1965–1978), this unique deck blends traditional tarot imagery with a bold, playful aesthetic inspired by the surreal humor and visual style of Monty Python’s Flying Circus. Each card features a strong, flat background color and whimsical reinterpretations of classic tarot archetypes.

This limited edition set was never commercially sold. It was exclusively offered as a promotional item to customers purchasing Baci chocolates, making surviving examples particularly scarce today.

🔹 Includes: 22 Major Arcana tarot set + original booklet
🔸 Artist: Juan Ballesta
🔸 Publisher: Baci (Perugina), Italy
🔸 Year: circa 1970s
🔸 Language: Italian
🔸 Card Style: Pop-art inspired tarot trumps
🔸 Condition: Good vintage condition – original holder shows wear as pictured

A fascinating crossover between advertising, art, and tarot history — highly collectible and rarely seen on the market.

🪶 Collector’s Note

A true piece of Italian design history. These promotional tarot cards capture the spirit of the 1970s with humor and bold graphic choices. Increasingly difficult to find, especially with original packaging.