Rare 1979 Lancôme Tarot Deck – Anabella Magie Noire – Italian Promotional Tarot

Rare promotional tarot deck produced by Lancôme in 1979 to celebrate the launch of its iconic perfume Magie Noire.

🔹 Published exclusively as a marketing premium and distributed in limited quantities through the Italian women's magazine Annabella.
🔹 Complete set of 22 Major Arcana only.
🔹 Illustrated by acclaimed Italian artist Giancarlo Carloni, whose elegant watercolor and ink artwork combines Art Deco sophistication, late-1970s fashion aesthetics, and subtle occult symbolism.
🔹 One of the most distinctive features of the deck is The Fool (Il Matto), which is widely recognized as depicting David Bowie, making this deck particularly appealing to Bowie collectors as well as tarot enthusiasts.
🔹 Card size: approximately 11.7 × 8.4 cm (4.6 × 3.3 inches).
🔹 Original Lancôme "Magie Noire" tuck box included.
🔹 No booklet was issued with this promotional deck.
⚠️ Condition: Cards show honest signs of use and age. The original box is present but displays noticeable wear and damage, as shown in the photographs. A rare surviving example complete with its original packaging.

🪶 Collector's Note

Created to accompany the launch of Magie Noire, one of Lancôme's most famous fragrances, the Anabella Magie Noire Tarot stands among the most unusual promotional tarot decks ever produced. Rather than commissioning traditional occult imagery, Lancôme enlisted artist Giancarlo Carloni to create a stylish and contemporary reinterpretation of the Major Arcana, perfectly reflecting the elegance, mystery, and glamour associated with the perfume.

Produced in limited numbers and never sold through normal retail channels, the deck was intended as a luxury promotional item. Its refined artwork, fashion-inspired characters, and unmistakable late-1970s aesthetic make it highly desirable today among collectors of tarot, perfume memorabilia, advertising ephemera, and vintage design.

The presence of a Bowie-inspired Fool card only adds to the deck's charm and collectability, making it a fascinating crossover piece between tarot culture, fashion, and pop history.